By 2020, more than a quarter of the population will shop digitally for foreign products. Cross-border e-commerce is growing in popularity in China. In 2016 it is estimated, more than 15% of the population made purchases from abroad worth...
China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers. China’s annual online-retail sales passed those of the United States...
Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in what they’re buying and how they’re buying it. Political and business leaders are concerned that China’s...