One stop to China
Cross Border Services
Since 1867, Nestlé’s philosophy and research has focused on making their products the most nutritious they can be. Nestlé Nan is specialised in nutrition for babies as well as young children.
For over 100 years, Garnier has created many innovative and accessible cosmetics, combining natural ingredients, covering all types of beauty needs with products in hair care, styling, coloration.
Time to expand to China
Western products are very popular in China because of the higher standard of quality compared to Chinese products. And the Chinese love to shop online!
In recent years China has taken measures to stimulate cross border e-commerce with the West. Such as setting up free trade areas and easing customs procedures. Chinese e-commerce platforms like Alibaba, JD and Tmall also like working with US and European brands and can therefore be a very effective gateway to the Chinese market.
Successful entry is not easy
There is a large interest to enter the Chinese market. But entering is complicated. China has its very own digital landscape and there is a lot more to successful cross border e-commerce than just a translated web shop. Standard Western online strategies cannot simply be replicated for China.