By 2020, more than a quarter of the population will shop digitally for foreign products. Cross-border e-commerce is growing in popularity in China. In 2016 it is estimated, more than 15% of the population made purchases from abroad worth...
China is the world’s largest and most dynamic e-commerce market. But being successful requires understanding and embracing its unique digital landscape and consumers. China’s annual online-retail sales passed those of the United States...
Rising demand for foreign products, new platforms, and a push by the government are propelling the trend. As incomes have risen in China, its consumers have stepped up their purchases of imported goods. But now, impatient for the latest...
China easily surpasses every other nation with the strength and size of its digital economy. Though the country is extremely populous, on the eastern side of the country resides a substantial majority of the population, leaving the western...
Despite concerns about economic growth, the country’s consumers keep spending. Yet our latest survey reveals changes in what they’re buying and how they’re buying it. Political and business leaders are concerned that China’s...